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Abstract
Introduction: Social media has become an important part of Generation Z (Gen-Z) lifestyle, serving as a platform for communication with peers, sharing content, and exploring various topics, including skincare and dermatological information. As the association between social media usage and skincare among Gen-Z garners increasing attention, this review seeks to examine studies investigating social media’s role in influencing Gen Z's dermatological behaviors, attitudes, and perceptions. Methods: A comprehensive search was conducted in major databases to identify relevant studies published between 2014 and 2024. Keywords used include "social media" (including specific platforms), "Gen-Z," "skin care," “adolescent,” and "dermatology," as well as other related terms. After applying inclusion and exclusion criteria to 73 studies, a total of 21 studies were included in this review. Results: Findings indicate that social media use can influence Gen-Z skincare practices, including the use of skincare products and desire for cosmetic procedures. Additionally, social media can impact self-esteem and body image, leading to unhealthy skincare practices. Conversely, social media can be a source of accessible information about skincare and positive behavior change. Social media is also effective in reducing stigmatization of dermatoses, fostering interpersonal connections among patients with dermatological conditions, and recruiting participants for research studies. However, social media often underrepresents adverse effects and preventive measures. Conclusion: Overall, this review highlights the need for greater awareness and education about the potential impacts of social media on Gen-Z skincare practices. Dermatologists can provide guidance and support to adolescents and young adults navigating social media to promote healthy skincare practices.